Serve Robotics Launches Autonomous Laundry Delivery With NoScrubs

Serve Robotics Launches Autonomous Laundry Delivery With NoScrubs

Serve Robotics is continuing its expansion beyond prepared food delivery with a new pilot in autonomous laundry delivery. Through a partnership with NoScrubs Laundry, customers in select Los Angeles neighborhoods can now have laundry orders delivered directly to their doors by a Serve robot.

The pilot is Serve’s first commercial urban delivery partnership outside of prepared food and extends its last-mile delivery opportunity into a new category. It will use Serve’s existing fleet of autonomous sidewalk robots: the same robots, autonomy stack, and operations that already power its food delivery business.

NoScrubs is a fast-growing on-demand laundry service operating across seven major U.S. metros. The online laundry services market is projected to grow from approximately $40 billion in 2025 to $130 billion by 2030, fueled by busy urban households and consumers embracing app-based services.

Serve views laundry delivery as an early step toward expansion into additional verticals, including dry cleaning, retail, pharmacy, and grocery. Each shares the same last-mile economics that have made sidewalk robots viable for food.

"We've built the largest autonomous delivery platform, and we've spent years proving the model in some of the country’s densest, most complex cities. The NoScrubs partnership is where we leverage what we’ve created to open up an entirely new category of delivery and offer more convenience to consumers,” said Ali Kashani, CEO of Serve Robotics. “The same Serve robots that bring you dinner will soon bring you your laundry and more. We're just getting started.”

For customers, the experience is simple: users select a preferred delivery window in the NoScrubs app, and NoScrubs assigns each order to a Serve robot based on availability and storage requirements. Customers receive their laundry on time.

Laundry delivery can complement prepared food delivery because pickups and returns generally fall outside mealtime peaks. That allows Serve to put more deliveries through robots already on the road, without building a separate fleet.

The pilot also reflects Serve’s broader approach to autonomous delivery: using its existing platform to support more categories of local commerce while making everyday services more convenient for customers.

For more information, read the full press release.